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The Shifting Tides of Seed Investing: Why VCs Are Prioritizing Earlier Liquidity

4:40 AM   |   21 June 2025

The Shifting Tides of Seed Investing: Why VCs Are Prioritizing Earlier Liquidity

The Shifting Tides of Seed Investing: Why VCs Are Prioritizing Earlier Liquidity

Venture capital, particularly at the seed stage, has long been characterized by patience. Investors would deploy capital into nascent startups, anticipating a long journey — often seven to ten years, sometimes even longer — before a significant liquidity event like an IPO or acquisition would deliver returns to their own investors, the limited partners (LPs). This model, predicated on nurturing groundbreaking innovation and riding the growth curve to maximize eventual outcomes, has been the bedrock of early-stage VC for decades. However, the ground is shifting. A confluence of market forces and evolving LP expectations is compelling seed investors to rethink their strategies, prompting a move towards prioritizing earlier liquidity options.

Charles Hudson, the founder of Precursor Ventures, a traditional seed-stage fund known for backing unconventional founders, recently experienced this pressure firsthand. Having just closed his fifth fund, a $66 million vehicle, Hudson was posed a thought-provoking question by one of his LPs. The LP wanted to understand the hypothetical outcome if Hudson had exited all his portfolio companies at different stages: Series A, Series B, or Series C. This wasn't merely an academic exercise; it reflected a growing sentiment among LPs who, after years of accepting lengthy hold periods, are now actively questioning the timeline for seeing cash back.

The Changing Math of Seed Investing

For many years, LPs were content with the venture capital timeline, understanding that the potential for outsized returns came with the requirement of patient, illiquid capital. A steady stream of successful exits — IPOs and large acquisitions — reinforced this patience, providing consistent, albeit delayed, returns across the VC ecosystem. However, that steady stream has slowed considerably in recent times. The public markets have been less receptive to tech IPOs, and the pace of large M&A has fluctuated. This has left LPs with capital tied up for longer than anticipated, without the interim distributions they had grown accustomed to.

Compounding this issue is the increased availability and attractiveness of more liquid investment options elsewhere in the financial markets. When compared to investments where capital can be accessed or traded more readily, the extended, uncertain timelines of venture capital begin to look less appealing to some LPs, particularly those managing large, diversified portfolios with varying liquidity needs. Hudson notes that while seven or eight years has always been the typical hold period, it suddenly "feels like a really long time" to LPs in the current climate.

The analysis requested by Hudson's LP revealed a crucial insight into this new reality. Selling off the entire portfolio at the Series A stage proved detrimental; the potential gains from the few breakout companies that continued to grow significantly outweighed the benefits of cutting losses on underperformers early. The compounding effect of staying invested in the best companies was essential for fund performance. However, the picture changed dramatically at the Series B stage. Hudson discovered that exiting the portfolio at Series B could yield a fund multiple "north of 3x." While perhaps not reaching the stratospheric returns possible by holding a few winners to late-stage IPOs, a 3x multiple at Series B is, as Hudson put it, "pretty good."

This realization is more than just an interesting data point; it's a potential roadmap for portfolio management in the current environment. For veteran investors like Hudson, with over two decades in VC across firms like Uncork Capital and In-Q-Tel before founding Precursor, it necessitates a shift in mindset. Seed investors are being pushed to adopt strategies traditionally associated with private equity — actively managing the portfolio for cash returns and interim liquidity, rather than solely optimizing for the rare, massive home runs that historically defined venture success.

The Broader Ecosystem Responds to Liquidity Demands

The pressure for earlier liquidity is not unique to Precursor Ventures or Charles Hudson; it's a systemic force reshaping the venture capital landscape. Hans Swildens, the founder of Industry Ventures, a firm with extensive exposure to the VC ecosystem through its fund of funds and direct investments, has observed this trend broadly. Industry Ventures holds stakes in hundreds of venture firms, giving Swildens a panoramic view of the market dynamics. He noted in an interview that venture funds are becoming "savvier about what they need to do to generate liquidity."

This increased focus is leading to tangible changes within VC firms. Swildens has seen funds hiring full-time staff members specifically dedicated to exploring and executing alternative liquidity options. For some seed managers, this involves dedicating significant time and resources — potentially months — to "manufacturing liquidity from their funds." This could involve facilitating secondary sales of portfolio company shares, exploring structured financings that provide some cash return, or even encouraging earlier M&A conversations for promising companies that might not be on a deca-billion dollar trajectory but could provide a solid exit at an earlier stage.

While the pressure affects funds of all sizes, it is particularly acute for smaller, traditional seed funds like Precursor. Mega-funds managed by firms like Sequoia or General Catalyst have the scale and capital base to patiently wait for the multi-billion dollar outcomes that drive their overall returns. Their fund sizes allow them to absorb longer hold periods and the occasional write-off without jeopardizing the fund's performance if they hit a few massive winners. Smaller funds, however, operate with less capital and a more concentrated portfolio. For them, generating interim liquidity and demonstrating returns earlier in the fund's life cycle can be critical for fundraising future funds and satisfying their LP base.

Precursor's strategy of backing unconventional founders, such as Laura Modi of ByHeart (a solo founder in a highly regulated industry with no prior experience) or Doktor Gurson of Rad AI (whose previous startup had failed), highlights the unique value proposition of seed investors who look beyond traditional patterns. While these investments have the potential for significant upside, they also come with inherent risks and potentially longer, less predictable paths to liquidity. Managing LP expectations for these kinds of investments within a shorter liquidity timeframe adds another layer of complexity.

The Evolving LP Landscape: More Complex Needs and Pressures

The shift in venture capital strategy is inextricably linked to the changing composition and demands of the LP base. Historically, university endowments were among the most sought-after LPs for venture funds, known for their long-term perspective and patient capital. However, even these institutions are facing new and unforeseen pressures that impact their investment strategies.

Harvard University's endowment, one of the largest in the world, serves as a prominent example of the external scrutiny and challenges faced by major endowments. Recent years have seen federal investigations into its admissions practices, threats to research funding linked to compliance issues, and ongoing political scrutiny of its substantial wealth. There have been calls for universities to increase their annual spending requirements or face potential taxation on their endowments. These pressures, while not directly tied to venture capital performance, create a broader environment where endowments may need greater financial flexibility and potentially faster access to capital than previously required.

Hudson's conversations with LPs within these large institutions reveal a paradox: they maintain strong belief in the power of venture capital to generate long-term returns, yet they are increasingly hesitant about committing capital for the traditional 10- to 15-year illiquid periods. This creates a more complex and sometimes conflicting set of demands on fund managers.

Hudson describes an LP base with competing needs. Some LPs explicitly prioritize getting "as much money back as soon as possible," even if this means accepting a potentially suboptimal outcome compared to waiting for a later, larger exit. Their own liquidity needs or internal mandates may drive this preference. Other LPs, however, still adhere to the traditional view, preferring that the fund manager "hold everything to maturity" to maximize the potential returns, aligning with the long-term nature of endowment or pension fund liabilities.

Navigating these divergent demands requires a level of portfolio management sophistication that seed investors haven't historically needed. It's no longer just about picking winners and helping them grow; it's also about strategically managing the timing and method of exits to satisfy a diverse LP base with varying liquidity requirements. This strategic complexity, Hudson notes with some ambivalence, makes venture capital feel less like an "art" driven by intuition and relationship building, and more like other "sub-asset classes in finance" where quantitative analysis and tactical maneuvers play a larger role.

The Risk of Algorithmic Investing and Missing the 'Weird and Wonderful'

As venture funds grow larger and deploy ever-increasing amounts of capital, there's a natural inclination towards more systematized, even algorithmic, approaches to deal sourcing and selection. Deploying billions requires efficiency, and algorithms can help identify patterns and filter opportunities based on predefined criteria. Hudson observes this trend, noting that larger funds are increasingly looking for "companies in these categories, with founders from these schools with these academic backgrounds who worked at these companies."

This algorithmic approach can be effective for processing a high volume of deals and deploying large sums efficiently. However, Hudson points out a significant potential drawback: it risks missing the "weird and wonderful" companies. These are the startups that don't fit neatly into predefined boxes, founded by individuals with non-traditional backgrounds or pursuing opportunities in nascent or unconventional markets. These are often the very companies that have historically generated the most outsized returns and have been the hallmark of successful early-stage investing.Hudson's own experience at Precursor underscores this point. By backing founders like Laura Modi or Doktor Gurson, who might be screened out by a purely algorithmic approach based on their background or industry, Precursor has found promising opportunities. An algorithm focused on pedigree and conventional signals might overlook the unique insights, resilience, and vision that these founders bring. As Hudson puts it, "If you're going to hire people just off a resume screener tool, you're going to miss people who maybe have really relevant experiences that the algorithm doesn't catch."

The pressure for earlier liquidity, coupled with the trend towards larger funds and more algorithmic investing, creates a potential tension. While the need for tactical exits might push funds towards more predictable, pattern-matching investments that are easier to understand and potentially sell earlier, it could inadvertently steer capital away from the truly disruptive, unconventional ideas that require longer gestation periods but offer the potential for transformative returns.

Navigating the Future: Challenges and Opportunities

The current environment presents both challenges and opportunities for seed-stage venture investors. The primary challenge is balancing the traditional VC mandate of maximizing long-term returns through patient capital with the increasing LP demand for interim liquidity. This requires sophisticated portfolio management, a willingness to consider secondary sales or earlier exits for even promising companies, and clear communication with LPs about the fund's strategy and expected timelines.

For fund managers like Charles Hudson, it means making difficult decisions about when to hold and when to sell, recognizing that the companies with the most secondary interest are often those with the greatest future potential. It requires a nuanced approach that considers not just the potential ultimate outcome of a single company, but also the overall liquidity needs and return profile of the fund for its LPs.

However, these changes also create opportunities. As larger funds become more algorithmic and potentially less inclined to invest in unconventional opportunities, there may be a greater opening for smaller, thesis-driven seed funds to find and support the "weird and wonderful" startups that are overlooked by the broader market. By maintaining a focus on founder quality and market potential, even outside traditional patterns, these funds can continue to pursue the high-conviction investments that have defined the best of early-stage venture.

Furthermore, the increased focus on liquidity and portfolio management could lead to a more disciplined and professionalized seed ecosystem. While the "art" of venture may evolve, a more strategic approach to exits and LP relations can ultimately benefit both fund managers and their investors.

The venture capital industry is dynamic, constantly adapting to market conditions, technological shifts, and the evolving needs of its capital providers. The current pressure for earlier liquidity is a significant force shaping seed investing, pushing managers to adopt new strategies and reconsider long-held assumptions about hold periods and exit timing. How seed investors navigate this new math will determine their success in attracting capital and continuing to fuel the innovation ecosystem in the years to come.

For a deeper dive into Charles Hudson's perspective on these changes, you can listen to the full interview via TechCrunch's StrictlyVC Download podcast.