Best Buy's Black Friday in July Sale: Your Last Chance for Top Tech Deals
In the world of tech retail, major sales events are eagerly anticipated opportunities to snag high-value gadgets and appliances at significantly reduced prices. While the traditional Black Friday in November holds a special place, the rise of mid-year sales, often timed to coincide with Amazon's Prime Day, has given consumers even more chances to save. Best Buy's Black Friday in July is one such event, bringing substantial discounts across a vast catalog of electronics and home essentials.
This year's Best Buy Black Friday in July sale kicked off on July 7th and is scheduled to conclude tomorrow, July 13th, 2025. This limited window means time is running out to take advantage of the impressive price cuts, with discounts reaching up to 50% on items from leading brands like Apple, Samsung, Sony, Beats, and more. Whether you're in the market for a new laptop, a larger TV, premium headphones, or even a smart grill for summer cookouts, Best Buy has rolled out 'Doorbuster' deals and broader discounts designed to entice shoppers.
The sale features a dynamic selection of deals, with new offers potentially appearing daily. To help navigate the vast landscape of discounts, we've compiled some of the most compelling offers available, highlighting popular products and significant savings. Keep in mind that stock is often limited, especially for the most attractive deals, so prompt action is advised.
Spotlight Deals: Top Picks from the Best Buy Sale
Several products stand out for their steep discounts and popularity. These are the kinds of deals that define a major sales event and are worth considering before the event ends.
- Apple AirTag: Originally $29, now $20 (save $9). This small Bluetooth tracker is invaluable for keeping tabs on easily misplaced items like keys or luggage, especially for iOS users.
- M3 MacBook Pro 14-inch: Originally $1,599, now $1,199 (save $400). While featuring the M3 chip (a previous generation), this MacBook Pro remains a powerful machine suitable for students and professionals needing robust performance, a stunning Liquid Retina XDR display, and ample ports. ZDNET recommends this model for those upgrading from much older MacBooks.
- Insignia 50-inch Class F50 TV: Originally $300, now $175 (save $125). An incredibly affordable entry into the 4K TV market, this Insignia model offers a 4K HDR display and built-in Fire TV capabilities for easy access to streaming services, plus Amazon Alexa compatibility.
- Apple AirPods Max: Originally $550, now $450 (save $100). Apple's premium over-ear headphones deliver high-fidelity audio, active noise cancellation, spatial audio for immersive listening, and seamless integration within the Apple ecosystem, now with USB-C charging.
- Samsung The Frame TV 65-inch: Originally $2,000, now $1,200 (save $800). More than just a TV, The Frame is designed to blend into your home decor by displaying artwork when not in use. This significant discount makes the stylish and feature-rich QLED 4K TV much more accessible. ZDNET highlights its blend of style and function.
- Apple A16 11-inch iPad: Originally $349, now $279 (save $70). ZDNET's pick for the best tablet for most people, this model features an upgraded A16 processor, a bright 11-inch Liquid Retina display, and up to 512GB of storage, making it a solid all-around device for everyday tasks.
- Beats Studio Pro: Originally $350, now $170 (save $180). These premium over-ear headphones from Beats offer 40 hours of playback, active noise cancellation, and broad compatibility with both iOS and Android devices. ZDNET's review praised their comfort and cross-platform functionality.
These are just a few examples of the substantial savings available. The sale extends across numerous product categories, offering opportunities to upgrade various aspects of your digital life and home.
Exploring Deals by Category
Best Buy's Black Friday in July sale spans multiple departments. Let's break down some of the notable deals within key categories.
Televisions and Sound Systems
A new TV or soundbar can dramatically enhance your home entertainment experience. The sale includes options for various budgets and needs.
- Sony 85-inch Bravia XR X90L: Originally $2,100, now $1,400 (save $700). This large-format TV is a favorite among experts for its excellent picture quality with HDR10 and Dolby Vision, smooth 120Hz refresh rate, and integrated Google TV smart platform. ZDNET's editor-in-chief highlights its performance, often surpassing newer models.
- Roku 75-inch Class Pro Series QLED 4K TV: Originally $1,700, now $800 (save $900). Roku TVs are known for their user-friendly interface and integrated streaming capabilities, making this large QLED model a convenient centerpiece for your living room.
- LG S70TR Home Theater speakers: Originally $500, now $300 (save $200). This 5.1.1 channel system includes a wireless subwoofer and rear speakers, offering immersive 3D Spatial Sound and Bluetooth connectivity for a cinematic audio experience at home.
- Sonos Beam (Gen 2): Originally $499, now $369 (save $130). Sonos is synonymous with high-quality home audio. This smart soundbar supports Dolby Atmos and integrates with Amazon Alexa and Google Assistant, perfect for enhancing TV dialogue and streaming music.
Headphones and Earbuds
Whether you need noise cancellation for commuting or high-fidelity audio for listening at home, there are headphone deals to explore.
- Bose QuietComfort over-ear headphones: Originally $359, now $199 (save $160). These mid-range Bose headphones deliver the brand's signature comfort, effective noise cancellation, and excellent sound quality without the premium price tag of their flagship models.
- Google Pixel Buds Pro 2 wireless earbuds: Originally $229, now $161 (save $68). Awarded a ZDNET Editors' Choice, these earbuds offer vibrant sound, intuitive controls, long battery life, and deep integration with Android devices, particularly Pixel phones. They are praised for their listening experience.
- Sony WH-1000XM5 over-ear headphones: Originally $400, now $299 (save $101). Still considered among the best noise-canceling headphones available, the previous generation WH-1000XM5 offers exceptional comfort, detailed audio, and industry-leading noise cancellation.
- Marshall Major IV on-ear headphones: Originally $100, now $70 (save $30). Known for their distinctive style and sound, these on-ear headphones boast an impressive 80 hours of playtime and comfortable design.
- Beats Solo 4 on-ear headphones: Originally $200, now $98 (save $102). With a marathon battery life, a sleek design, and compatibility with both Apple and Android devices, the Beats Solo 4 are a practical and stylish choice for everyday listening. ZDNET found their user experience simple and practical.
Laptops for Work, Study, and Play
From powerful workstations to versatile 2-in-1s and gaming rigs, the laptop deals cover a wide spectrum of needs.
- Apple M2 13-inch MacBook Air: Originally $799, now $699 (save $100). This model remains a solid option for users with lighter computing needs, offering a slim and portable design, Apple Intelligence compatibility, and a vibrant Liquid Retina display.
- Lenovo Yoga 7i 16-inch 2-in-1: Originally $1,050, now $650 (save $400). Recommended by ZDNET, this versatile 2-in-1 features a responsive touchscreen, a comfortable keyboard, and a capable Intel Core Ultra 7 processor, making it great for productivity and creative tasks.
- Apple M4 14-inch MacBook Pro: Originally $1,599, now $1,429 (save $170). Ideal for creative professionals and power users, this MacBook Pro boasts the powerful M4 chip, a long-lasting battery, and a comprehensive set of ports for demanding workflows.
- HP Omnibook X Flip 16-inch 2-in-1: Originally $900, now $650 (save $250). This touchscreen laptop impressed ZDNET with its vibrant 3K OLED display, ample 512GB SSD storage, and Copilot+ integration for enhanced productivity.
- HP Victus 15.6-inch gaming laptop: Originally $900, now $650 (save $250). A great entry-level gaming laptop, this HP Victus model is equipped to handle both gaming and professional tasks, offering a balance of performance and value.
- Asus TUF Gaming F16 laptop: Originally $1,540, now $1,160 (save $380). For serious gamers, this higher-end laptop features a powerful Intel Core i7 14th-generation processor and an Nvidia GeForce RTX 5060 graphics card, capable of running demanding games smoothly.
Tablets for Portability and Productivity
Tablets offer a versatile computing experience, bridging the gap between smartphones and laptops. Best Buy's sale includes options from Apple and Samsung.
- Samsung Galaxy Tab S9 Ultra: Originally $1,200, now $700 (save $500). ZDNET praised this tablet for its stunning 14.6-inch Dynamic AMOLED display, powerful performance akin to a laptop, and durable IP68 dust and waterproof rating.
- Apple M3 11-inch iPad Air: Originally $599, now $479 (save $120). Recommended for light power users, this latest iPad Air model features the M3 chip, a Liquid Retina display, and Apple Intelligence capabilities, though it may not fully replace a MacBook for heavy workloads.
- Samsung Galaxy Tab A9+: Originally $320, now $180 (save $140). A straightforward and affordable tablet option, the Tab A9+ is suitable for basic tasks, offering 256GB of storage and multi-app display capabilities.
- Samsung Galaxy Tab S10 Ultra: Originally $1,200, now $850 (save $350). With its large AMOLED 2X screen and robust processor, this tablet is well-suited for creatives and professionals, offering a premium experience that impressed ZDNET's expert.
- Apple iPad mini A17: Originally $499, now $379 (save $120). This older but still capable iPad mini offers a compact form factor with an 8.3-inch Liquid Retina display, Apple Intelligence features, and a 12MP camera, perfect for portability.
- Apple iPad Air (7th gen): Originally $599, now $479 (save $120). Featuring the M3 processor and compatibility with the Apple Pencil Pro, the 7th generation iPad Air provides a powerful and versatile tablet experience.
- Samsung Galaxy Tab A9+ Kids Edition: Originally $270, now $200 (save $70). Designed specifically for children, this edition includes a protective puffy cover, an 11-inch screen, and the Samsung Kids app with built-in parental controls.
Wearable Technology
Smartwatches and fitness trackers help you stay connected and monitor your health. The sale includes popular options from Apple and Fitbit.
- Apple Watch Series 10: Originally $429, now $329 (save $100). Recommended by ZDNET for most people, the Series 10 features a larger, brighter display, improved battery life, and enhanced health and fitness tracking capabilities.
- Fitbit Charge 6: Originally $160, now $110 (save $50). This compact fitness tracker is packed with features, including over 40 exercise modes, Google app compatibility, and tracking for heart rate, sleep, and calories.
Appliances and Outdoor Gear
Beyond traditional tech, Best Buy's sale extends to home appliances and outdoor cooking equipment, perfect for summer.
- Pit Boss 850 Pellet Grill: Originally $750, now $550 (save $200). Bring smart technology to your grilling with this Wi-Fi enabled pellet grill, allowing you to monitor temperatures and fuel levels from your smartphone.
- Charbroil Performance Series 4-Burner Gas Grill: Originally $350, now $200 (save $150). A more traditional and affordable option, this gas grill is perfect for classic cookout meals.
- Blackstone 28-inch griddle: Originally $800, now $500 (save $300). These popular griddles are versatile for cooking a wide range of meals outdoors, from breakfast scrambles to hibachi-style dishes.
Understanding the 'Black Friday in July' Phenomenon
The concept of a major sales event in the middle of summer, often dubbed 'Black Friday in July,' is a relatively recent development, largely driven by the success of Amazon's Prime Day. Retailers like Best Buy, Walmart, Target, and others have strategically launched their own competing sales events to capture consumer spending during this period. This creates a competitive environment that ultimately benefits shoppers through deeper discounts and a wider variety of deals.
These mid-year sales serve multiple purposes for retailers. They help clear out inventory before new product cycles, generate revenue during a typically slower retail season, and build customer loyalty by offering significant value. For consumers, it means not having to wait until November to find major discounts on electronics and other goods.
What are Best Buy Doorbuster Deals?
A key feature of Best Buy's major sales, including Black Friday in July, is the inclusion of 'Doorbuster' deals. These are typically limited-stock items offered at exceptionally low prices to attract customers and generate excitement around the sale. They are often available for a short time or until stock runs out, emphasizing the need for quick decision-making.
Finding the Deals
Best Buy makes its Black Friday in July discounts accessible through multiple channels. Shoppers can browse and purchase deals via the Best Buy App, on BestBuy.com, or opt for in-store pickup for online orders. This flexibility allows customers to shop in the way that's most convenient for them.
Are the Deals Really Worth It?
A common question during major sales events is whether the advertised discounts represent genuine savings. While it's true that some retailers might occasionally inflate original prices to make discounts appear larger, reputable sources like ZDNET vet deals to ensure they offer real value. ZDNET's approach, as outlined in their methodology, involves comparing prices, checking product reviews, and focusing on items that are either new and highly sought-after or established favorites that rarely see significant price drops. They aim to highlight deals that cut prices by 20% or more or offer exceptional value on premium products.
When evaluating a deal, it's always wise to do a quick price comparison using online tools to see the product's price history and current pricing at other retailers. However, the deals highlighted by trusted review sites like ZDNET are generally reliable indicators of genuine savings.
How ZDNET Selects Deals
ZDNET's team of experts and reviewers actively scour sales events like Best Buy's Black Friday in July to identify the most compelling offers. Their selection process is guided by several principles:
- Personal Recommendation: They prioritize deals on products they would personally consider buying or that have performed well in their testing and reviews.
- Significant Savings: A key criterion is a substantial price reduction, typically 20% or more off the original price, or a notable discount on products that are rarely on sale.
- Price Comparison: They utilize price comparison tools to verify that the advertised sale price is genuinely low and not artificially inflated.
- Customer Feedback: When expert reviews aren't available, they consider customer reviews and online forums to gauge real-world satisfaction with the product.
- Performance and Quality: Leveraging their lab space and testing experience, they focus on deals for products known for their performance and quality.
This rigorous process ensures that the deals they recommend are likely to be worthwhile purchases for consumers.
Beyond Best Buy: Competing Sales Events
Best Buy's Black Friday in July doesn't happen in a vacuum. It's a direct response to Amazon Prime Day, and other major retailers also launch their own sales events concurrently. This competitive landscape means shoppers have multiple options and can compare deals across different stores.
ZDNET also tracks and reports on these competing sales, providing guides to the best deals available from other retailers like Walmart, Sam's Club, and Costco during the same period. This comprehensive coverage helps consumers find the best prices regardless of where they prefer to shop.
Final Thoughts Before the Sale Ends
With Best Buy's Black Friday in July sale concluding tomorrow, July 13th, now is the time to make final decisions on any tech upgrades or purchases you've been considering. The sale offers a diverse range of products at competitive prices, from essential gadgets like Apple AirTags and iPads to major investments like high-end TVs and laptops.
Remember to prioritize your needs and budget, and if you're unsure about a product, refer to trusted reviews and comparisons. The competitive nature of mid-year sales events like this one provides a fantastic opportunity to save on technology that can enhance your daily life, productivity, and entertainment.
Don't miss out on these last-minute deals before they disappear!
FAQS
When is Best Buy's Black Friday in July 2025?
Best Buy's Black Friday in July runs from July 7 to July 13, 2025. However, some sales may still linger after the closing date.
What are Best Buy Doorbuster deals?
Doorbuster deals are limited-stock, extremely low-priced offers made to attract customers to sales. Best Buy typically employs these deals during its annual Black Friday sales event, but has confirmed they will be present for its summer sale.
Where do I find Best Buy's Black Friday in July discounts?
Deals are available each day of the event through the Best Buy App, BestBuy.com, and in-store pickup. Best Buy also offers in-store pickup, so you can take advantage of the sale online and pick up your items in-store.
Are tech items really cheaper during Best Buy's Black Friday in July?
The short answer is yes. There are a few cases where retailers inflate normal prices to make it look like sales are better than they are. However, there are lots of deals that are worth the purchase and are great offers to snag. At ZDNET, we make sure all the deals we round up don't seem sketchy, so you can get the most bang for your buck.
How did we choose these Prime Day deals?
We at ZDNET only write about the deals that we would want to take advantage of, whether that's a new hot product or one that's kept a secure spot on our best lists. As deal experts, we make sure to find deals that cut the price by 20% or more, or for products we rarely see on sale, while using price comparison tools to ensure that anybody's money is well spent.
When we don't have expert advice, we use customer reviews and online forums to ensure that real people are enjoying and using the product that's on sale. With ZDNET's very own lab space, we make sure to deliver deals on products that perform the best. Our goal is to help you shop smarter with the best advice and context possible.
What are the best Prime Day deals so far?
ZDNET's experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
- Best deals under $25
- Best TV deals
- Best Apple deals
- Best Samsung deals
- Best phone deals
- Best tablet deals
- Best Kindle deals
- Best PS5 deals
- Best Nintendo Switch deals
- Best smartwatch and fitness tracker deals
- Best robot vacuum deals
- Best monitor deals
- Best gaming PC deals
- Best headphones deals
- Best Echo device deals
- Best security camera deals
- Best portable power station deals
- Best EcoFlow deals
You can also find the best deals from other retailers competing with Prime Day sales: