Best Buy's Black Friday in July 2025: Top Early Deals on Apple, Samsung, Sony, and More

The summer shopping season is heating up, and while Amazon Prime Day often steals the spotlight, Best Buy is once again stepping into the ring with its highly anticipated Black Friday in July sale. This annual event provides a golden opportunity for consumers to snag significant discounts on a wide array of electronics and appliances, mirroring the deep price cuts typically seen during the traditional Black Friday shopping frenzy in November. For tech enthusiasts and savvy shoppers alike, Best Buy's mid-summer sale presents a compelling alternative, or complement, to Prime Day, offering competitive pricing on popular items from leading brands like Apple, Samsung, Sony, and more.

The allure of a Black Friday sale in July lies in its timing. Instead of waiting until the holiday season, shoppers can upgrade their gadgets, furnish their homes with new electronics, or simply indulge in desired tech purchases months in advance, often at prices that rival the year-end sales. This year, Best Buy's Black Friday in July officially kicks off on July 7 and runs through July 13, 2025. However, as is often the case with major retail events, some enticing deals have already started to appear, giving early birds a chance to save even before the main event begins.

Navigating a major sale event like this can be overwhelming. With countless products on offer and limited-time discounts, knowing where to look for the best value is key. ZDNET's team of experts is constantly monitoring the landscape, identifying deals that offer genuine savings on products that meet high standards of performance and quality. Our recommendations are based on thorough testing, comparison shopping, and analysis of customer feedback, ensuring that the deals we highlight are truly worth your attention and hard-earned money.

Whether you're in the market for a powerful new laptop for work or school, a large-screen TV for your living room, noise-cancelling headphones for your commute, or a versatile tablet for creativity and consumption, Best Buy's Black Friday in July sale is likely to feature discounts on items that fit your needs. Let's dive into some of the top early deals we've spotted so far, covering various popular tech categories.

Top Early Deals Spotted in Best Buy's Black Friday in July 2025

While the full breadth of Best Buy's Black Friday in July deals will unfold between July 7 and July 13, several noteworthy offers have already emerged. These early deals provide a glimpse into the potential savings available during the sale and include popular products across different categories.

• Apple AirTag: Originally $29, now $23 (save $6). This small, handy tracking device is perfect for keeping tabs on keys, luggage, backpacks, or anything else you can't afford to lose. A $6 saving might seem modest, but for a product that rarely sees significant discounts, it's a solid opportunity to pick one up.
• M3 MacBook Pro 14-inch: Originally $1,600, now $1,200 (save $400). Even with the introduction of newer chips, the M3-powered MacBook Pro remains a highly capable machine for professionals and students alike. Known for its performance, battery life, and seamless user experience, a $400 discount makes this premium laptop significantly more accessible. As a ZDNET favorite, even older chip models offer stellar performance.

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  Insignia 50-inch Class F50 TV: Originally $300, now $180 (save $120). This deal represents a massive 40% saving on a popular mid-size 4K UHD Smart Fire TV. At $180, it's an incredibly affordable option for a bedroom, kitchen, or smaller living space, offering easy access to streaming services via the built-in Amazon Fire TV platform.
• Apple AirPods Max: Originally $550, now $480 (save $70). Apple's premium over-ear headphones are known for their excellent sound quality, active noise cancellation, and seamless integration with the Apple ecosystem. A $70 discount, plus three free months of Apple Music, makes these high-end headphones a more tempting purchase.
• Apple 11-inch A16 iPad: Originally $350, now $300 (save $50). Released just months ago, this iPad model offers a great balance of performance and portability at an attractive price point. With the upcoming iPadOS 19 update promising new features, this already attainable device becomes even more valuable.
• Samsung Class LS03D The Frame 65-inch: Originally $2,000, now $1,500 (save $500). For those who want a TV that doubles as a piece of art, The Frame is the answer. This 65-inch model with 4K QLED picture quality and an anti-reflection screen blends seamlessly into your decor when not in use. A $500 saving on this stylish and functional TV, which includes a slim-fit wall mount, is a significant deal. ZDNET has praised The Frame for its unique blend of features.
• Beats Studio Pro: Originally $350, now $300 (save $50). Owned by Apple, Beats headphones offer a distinct sound profile and stylish design. The Studio Pro model provides active noise cancellation and long battery life, making them a solid alternative to the AirPods Max, especially at a lower price point. ZDNET's headphone expert Jada Jones reviewed them and highlighted their design and battery life.
• Sony WH1000XM4 headphones: Originally $350, now $300 (save $50). These Sony headphones are a perennial favorite, lauded for their industry-leading noise cancellation, comfortable fit, and excellent sound quality. Even a few years after their release, they remain a top choice for many, offering a "flawless music listening experience" according to ZDNET's review.
• Samsung Galaxy Tab S9 Ultra: Originally $1,200, now $700 (save $500). This premium Android tablet is a powerhouse, featuring a large, vibrant display and performance capable of replacing a laptop for many users. The inclusion of the S Pen stylus adds significant value for productivity and creativity. A massive $500 discount makes this high-end tablet much more appealing. ZDNET's expert review in 2023 noted its potential as a laptop replacement.

These early deals are just a taste of what's to come during Best Buy's Black Friday in July event. Shoppers should keep a close eye on Best Buy's website and other retailers competing during this period, as prices can fluctuate and new deals may appear.

Why Best Buy's Black Friday in July Matters

The concept of a major sales event in the middle of summer has gained traction largely due to the success of Amazon Prime Day. Retailers like Best Buy have responded by creating their own competitive sales, offering consumers more options and driving prices down across the board. This mid-year sales rivalry benefits shoppers immensely, providing opportunities to purchase high-ticket items at discounted prices outside of the traditional holiday shopping season.

Best Buy's focus on electronics and appliances makes its Black Friday in July sale particularly relevant for anyone looking to upgrade their home entertainment system, computing setup, or personal audio gear. The sale often features discounts on the latest smartphones, smart home devices, gaming consoles, and major appliances, in addition to the categories highlighted by the early deals.

Competing with Prime Day

For years, Prime Day was the undisputed king of summer sales. However, Best Buy's Black Friday in July, alongside similar events from other retailers like Walmart and Target, has created a more competitive landscape. This competition is excellent news for consumers, as it forces retailers to offer more aggressive pricing and a wider variety of discounted products. While Prime Day might focus heavily on Amazon's own devices and marketplace sellers, Best Buy's sale provides direct discounts on major brands available in its stores and online, often including products not typically featured on Amazon.

Comparing deals between the two events is crucial for maximizing savings. Sometimes a product might be cheaper at Best Buy, while a competing model or accessory is better priced on Amazon. Shoppers who take the time to compare offers across different retailers during this period are the ones who stand to save the most.

Deep Dive into Key Product Categories on Sale

Let's take a closer look at the types of deals you can expect in the major tech categories featured in Best Buy's Black Friday in July sale.

Televisions

TVs are always a highlight of any major sales event, and Best Buy's Black Friday in July is no exception. The early deals already showcase significant savings on models ranging from budget-friendly options like the Insignia F50 series to premium sets like the Samsung Frame TV and large-screen Sony Bravia models.

• Insignia 50-inch Class F50 TV: At $180, this is an entry-level price for a 50-inch 4K Smart TV. It's ideal for secondary rooms or for shoppers on a tight budget who still want a decent viewing experience and built-in streaming capabilities via Fire TV.

• Roku 75-inch Class Pro Series QLED 4K TV: A massive 75-inch screen with QLED technology and Roku's user-friendly interface for $1,000 after a $700 saving is a compelling offer for a main living room TV. Roku TVs are known for their simplicity and integrated streaming platform. ZDNET offers tips on maximizing your Roku TV experience.

• Sony 85-inch Bravia XR X90L: For those who want a truly immersive home theater experience, an 85-inch Sony Bravia with XR processing delivers stunning picture quality. A $700 discount on this model, which features Google TV built-in, makes this premium large-screen TV more attainable. It's a favorite among experts for its realistic picture.
• Samsung Class LS03D The Frame 65-inch: Beyond its art-like appearance, The Frame offers excellent 4K QLED picture quality. The 65-inch size is popular for living rooms, and the $500 saving, plus included wall mount, adds significant value. It's a perfect blend of aesthetics and performance.

When shopping for a TV during the sale, consider the size appropriate for your room, the resolution (4K is standard now), smart TV platform (Fire TV, Roku TV, Google TV, or Samsung's Tizen), and display technology (LED, QLED, or OLED, though OLEDs might still be pricey even on sale). The deals highlighted cover a range of sizes and features, catering to different needs and budgets.

Headphones

Whether you need headphones for commuting, working out, or simply enjoying music at home, the Best Buy sale features discounts on popular models from Apple, Beats, Sony, and Shokz.

• Apple AirPods Max: These are Apple's flagship over-ear headphones, offering premium sound and noise cancellation. The $70 discount is a good opportunity if you're invested in the Apple ecosystem and value high-fidelity audio and seamless device switching.

• Beats Studio Pro: A strong contender in the noise-cancelling headphone market, the Beats Studio Pro offers a different sound profile than the AirPods Max, often with a bit more emphasis on bass. They are comfortable and feature excellent battery life, making them suitable for long listening sessions or travel.

• Sony WH1000XM4 headphones: While the XM5 model is newer, the WH1000XM4 remains a top-tier choice for noise cancellation and sound quality. At $300, they offer incredible value, delivering a premium listening experience that rivals or exceeds many newer headphones.
• Shokz OpenRun Pro: These bone conduction headphones are designed for athletes and those who need to stay aware of their surroundings while listening to audio. They sit outside the ear, transmitting sound through vibrations in your cheekbones. The $50 saving makes these ZDNET favorites a great option for running, cycling, or walking outdoors.
• Marshall Major IV headphones: Known for their retro design and signature sound, Marshall headphones offer a different aesthetic and audio experience. The Major IV model is a popular on-ear option, and finding them on sale is a good opportunity for fans of the brand or those looking for a stylish and affordable pair.

When choosing headphones, consider your primary use case (commuting, exercise, critical listening), preferred style (in-ear, on-ear, over-ear), and whether features like active noise cancellation or spatial audio are important to you. The deals cover a diverse range, from premium noise cancellers to sport-specific bone conduction models.

Laptops and Desktops

For students heading back to school or professionals needing a reliable work machine, the Best Buy sale includes discounts on both Apple and Windows computers.

• Apple MacBook Pro 14-inch M3: As mentioned, the M3 MacBook Pro is a powerful and efficient laptop. The $400 discount on the 14-inch model makes it a compelling option for tasks ranging from video editing to software development.

• Apple MacBook Pro 14-inch M4: If you need the absolute latest performance, the M4 chip offers incremental improvements over the M3. While the $170 saving is less dramatic than the M3 deal, it's still a discount on a brand-new model that our laptop expert uses as his top work laptop.

• Asus Zenbook A14 14-inch: This Windows laptop offers a strong alternative to Apple's dominance, featuring an OLED display and a Qualcomm Snapdragon X Plus processor. With a $350 saving, it becomes a highly attractive option, especially considering it received a ZDNET Editors' Choice award.
• HP OmniDesk: This desktop computer is positioned as a stylish and powerful alternative to the iMac, though you'll need to purchase a monitor separately. The $140 saving makes it a more affordable entry point into a capable desktop setup.

When selecting a computer, consider your primary use (general productivity, creative work, gaming), required operating system (macOS or Windows), portability needs (laptop vs. desktop), and budget. The deals cover a range of performance levels and form factors.

Tablets

Tablets offer a versatile computing experience, bridging the gap between smartphones and laptops. Best Buy's sale includes deals on popular models from Apple and Samsung.

• Apple 11-inch A16 iPad: This is Apple's latest entry-level iPad, offering a great balance of features and price. It's perfect for browsing, streaming, light productivity, and note-taking, especially with the upcoming iPadOS updates.

• Samsung Galaxy Tab S9 Ultra: This is Samsung's top-of-the-line tablet, designed to compete directly with premium laptops. Its large display and included S Pen make it ideal for drawing, writing, and multitasking. The $500 discount makes this powerful device a much more compelling alternative to a traditional laptop.

Choosing between an iPad and a Galaxy Tab often comes down to ecosystem preference (iOS/iPadOS vs. Android) and specific needs (e.g., included stylus with the Tab S9 Ultra). Both discounted models offer excellent performance within their respective ecosystems.

Tips for Shopping Best Buy's Black Friday in July Sale

To make the most of Best Buy's Black Friday in July event, consider these shopping tips:

1. Set a Budget: Determine how much you're willing to spend overall and for specific items. This helps you stay focused and avoid impulse purchases.
2. Make a Wishlist: Identify the products you genuinely need or want before the sale starts. This allows you to quickly check if they are discounted and compare prices.
3. Compare Prices: Don't assume Best Buy has the lowest price just because it's a sale. Use price comparison tools or check other retailers like Amazon, Walmart, and Target, especially since they are running competing sales.
4. Read Reviews: Before committing to a purchase, quickly check recent reviews (like those on ZDNET) to ensure the product meets your expectations and doesn't have widespread issues.
5. Check Return Policies: Understand Best Buy's return policy for sale items, just in case the product isn't what you expected or if you find a better deal elsewhere.
6. Shop Early (or Late): Some of the best deals might appear early to generate buzz, while others might pop up towards the end of the sale as retailers try to clear inventory. Keep checking back throughout the week.
7. Consider Store Pickup: If an item is available locally, choosing store pickup can save on shipping costs and get you your item faster.

FAQs About Best Buy's Black Friday in July

Conclusion

Best Buy's Black Friday in July 2025 sale is shaping up to be a significant event for tech shoppers. By offering deep discounts on popular products from major brands, Best Buy provides a strong competitive option during the summer sales period. The early deals on items like Apple MacBooks, Samsung TVs, and Sony headphones demonstrate the potential for substantial savings.

Whether you're looking to make a major purchase or just grab a few accessories, the week of July 7-13 is the time to pay attention. By doing a little research, comparing prices, and focusing on products that genuinely meet your needs, you can leverage this mid-year sale to get the tech you want at prices you'll appreciate. Keep an eye out for new deals as the sale progresses, and happy shopping!